Imprint of VP Records established in 2007. The label name recalls the second location of Randy's Record Mart at 17 North Parade in Kingston, Jamaica, established in 1962. The previous address was 36 East Street.
The label includes reissues of material outside of the mainline VP Records and Greensleeves Records brands and catalog history, often music that was produced when the downtown Kingston music scene was in its heyday and contemporary to Randy's Record Mart.
17 North Parade's main focus is on reissuing classic reggae, ska, mento, and rocksteady albums from the 1970s and 1980s, with remastered and expanded versions of works by artists such as Dennis Brown, Toyan, Little John, and among other legendary artistes.
Additionally, the label supports both established and emerging reggae talent by releasing new music. One of the label's main goals is to showcase the rich history and evolution of reggae music.
